Just on launching day we obtained +110 registrations, and we began to see interesting things such as 33.71% defined themselves as developers, 21.35% as marketers, 19% of product and the rest other roles, and which use cases interested them most.
PRODUCT HUNT LAUNCH CHECKLIST SERIES
Traffic generated from launching and previous campaign really helped us verify a series of hypotheses about our different targets and their use of our product. Metrics about our users' profile & behavior As you can see in the graph below, the number of sessions we received was multiplied x10 compared to the previous days! 2. Great visibility & New sessionsĪppearing for several days on the Product Hunt homepage, the impact of the email marketing campaign, online communities activity and publishing social networks resulted, for our SaaS, in many new visitors. So, what did we really get?Ī huge amount of new users, feedback and information, and this is the fundamental reason why we would repeat the experience! 1. By the end of the afternoon, we were already hidden inside the ranking list dropdown, being the 5th project in number of votes, and the 'snowball' was over. We received 'too many' votes from new usersĪfter downloading available voting data, we saw that the previous activity on the platform was counted, so this argument would make sense.Īs our audience was mainly Spanish and European, we received most of our votes in this specific time slot and, although we continued to be voted, the frequency was lower in the last hours of the count. We think that Product Hunt might have penalized this despite the 472 upvotes we got, but we really appreciate it anyway! 🖤 2. We consider that one of the reasons is due to the huge support we received from people who were not registered in PH: friends, community, followers and people without previous activity on the platform. How Product Hunt algorithm works is almost a state secret but, after the experience and analyzing the available data, we have reached a few conclusions. How did that happen? Postmortem & insights Elements of a Successful Product Launch Focus on a Single Buyer Persona: According to CB Insights, poor product-market fit causes 38 of businesses to fail. we finished in position #10, being the 5th project with more votes. During the first 2 hours we were in the top #1 and, although other projects were heavily competing for this position, throughout the morning we were in top #5.īut as the hours progressed, projects with less than half the votes began to occupy positions above ours and, although we continued winning votes.
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